A Dairy Queen location in Kewaskum, Wisconsin gained attention after a sign displayed in its window spread widely online. The message described the restaurant as “politically incorrect” and mentioned phrases such as “Merry Christmas,” “Happy Easter,” and “God Bless America.”
The sign also expressed support for the U.S. flag, appreciation for military members, and a tradition of offering free sundaes to veterans on Veterans Day. It reflected the personal views and values of the franchise owner.
Owner Kevin Scheunemann explained that the sign had been displayed years earlier after a customer complained about Christian music being played in the restaurant. He said the message was meant to make the restaurant’s atmosphere clear and avoid future misunderstandings.
